About the Firm
JB Group was established to offer a more personal approach to real estate representation than a large agency can sustain.
Our Story
Itai Biton founded JB Group around a straightforward conviction: larger agencies are structured around volume, and volume is incompatible with the kind of attention a significant transaction actually requires.
The firm has stayed small on purpose. Two people, a limited number of live mandates at any time, and a rule that whoever takes an instruction sees it through to registration. We turn down more instructions than we accept, and we say why.
We are not the largest brokerage in Israel and have no ambition to be. What we offer is a considered opinion, a properly executed marketing strategy, and someone who is still answering the phone at the point in a transaction where most problems surface.
Philosophy
A property transaction is one of the few decisions where the cost of poor advice is measured in years, not months.
Everything about how the firm is organised follows from that: the size of the team, the number of mandates we take, and the fact that the person who values a property is the person who negotiates its sale.
How We Work
If a property is wrong, or a price is unrealistic, we say so early. Clients are not well served by agreement.
We limit how much we take on. It is the only way one advisor can stay with a transaction from beginning to end.
Nothing about a client, a property or a transaction is disclosed without instruction — not to portals, not to other agents, not in marketing.
Valuations come with comparables attached. Negotiating positions are prepared before they are taken.
We work in six markets rather than twenty, because knowing a street is worth more than covering a country.
The work after an offer is accepted is where transactions fail. We stay involved through registration and handover.
The Team
Each of us holds our own mandates and answers our own phone. There is no call centre and no junior desk.
Founder & Principal
Itai leads the firm's private-client work — buyer representation, international enquiries and the mandates JB Group currently holds. He is the first point of contact for the residence the firm represents, and stays with a client from the opening conversation through closing.
Partner
Mikey works alongside Itai on the firm's mandates — viewings, client care and the day-to-day of an active transaction. Enquiries reaching either of them are handled personally; there is no desk in between.
Markets
Each of these is a market we transact in regularly enough to hold a view on. We do not take instructions outside them.
Tel Aviv's former airfield, now the largest new residential district in the city: roughly 16,000 homes planned across three compounds, from nine-storey tissue buildings to towers of forty storeys and more. Eshkol is the furthest along and selling; the central and northern compounds received their design approvals in 2026. First occupancy is expected from 2029, and the whole quarter is a short walk from the beach.
Eshkol compound · Central compound · The promenade
Known locally as HaGush HaGadol, and laid out on streets named after musicians — Arthur Rubinstein, Marc Chagall, Jascha Heifetz. Around two thousand homes, almost entirely new build, with larger floor plans than central Tel Aviv offers and the beach within walking distance. It sits directly across Levi Eshkol Street from Sde Dov, which puts it front row to everything being built there.
Arthur Rubinstein Street · Marc Chagall · Tel Baruch beach
Israel's densest and most liquid residential market. Value here is decided street by street: the conservation blocks off Rothschild, the towers of Park Tzameret and the seafront line each behave as separate markets with their own buyers.
Lev Ha'ir · Park Tzameret · Rothschild · The seafront
Low-density, largely detached, and the closest thing Israel has to an established villa market. Proximity to the sea and plot orientation drive valuations far more than internal size, and the best streets rarely reach open marketing.
Nof Yam · The marina · Wingate · Beit Israel
A market with a long horizon and a distinct buyer profile, weighted toward overseas purchasers and long-hold owners. The German Colony, Talbiya and Rehavia hold value through cycles better than almost anywhere else in the country.
German Colony · Talbiya · Rehavia · Baka
Planned, low-density and unusually private. Buyers here are typically trading space in Tel Aviv for plot size and quiet, and transactions are slower and more considered as a result. Golf-side and sea-side addresses command clear premiums.
The golf course · Sea-facing plots · Neighbourhood 13
The most accessible waterfront in the country. Marina-facing stock offers sea views at a fraction of central-coast pricing, which has made it a consistent choice for both second homes and income-producing purchases.
The marina · Sea promenade · Ir HaYam
A long coastline with genuine variety, from established cliff-top buildings to the newer Ir Yamim district. Strong rental demand and a large francophone community give the market a distinct rhythm.
Ir Yamim · Poleg · The cliff line · Nitza Boulevard
Tel Aviv's first neighbourhood, and the tightest supply in the city. Low-rise, protected and almost entirely built out — which means that what does come to market is nearly always restored, and nearly always contested.
Shabazi Street · Suzanne Dellal · HaTachana
North Tel Aviv at its most residential: mature planting, generous plot ratios and a settled owner-occupier profile. Garden apartments and low buildings dominate, and turnover is low.
Ramat Aviv Gimel · The university quarter · Tzahala
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Whether you are buying, selling or simply weighing your options, an early conversation is usually the most useful thing we can offer.